Last updated: April 2025
South Carolina, with its enchanting blend of historical charm and natural beauty, presents a captivating scene for Airbnb and short-term rental investors. This Southern jewel, from the cobblestone streets of Charleston to the sun-drenched beaches of Myrtle Beach, the lush upstate mountains, and the serene beauty of Hilton Head Island, attracts a wide array of visitors year-round. South Carolina’s rich cultural heritage, combined with its diverse landscapes, makes it an ideal location for those looking to invest in the vacation rental market.
The Palmetto State is not just a haven for beachgoers and history buffs; it’s also a golfer’s paradise, a haven for foodies, and a sanctuary for those seeking relaxation and natural beauty. This variety offers Airbnb hosts and short-term rental investors a plethora of opportunities to cater to different visitor preferences, from luxurious oceanfront villas to quaint historic cottages and cozy mountain cabins.
In this guide, we’ll explore the flourishing short-term rental market in South Carolina, highlighting the state’s prime locations for investors. We’ll delve into the factors that make each area unique, including visitor demographics, seasonal trends, and the legal landscape for short-term rentals. Whether you’re drawn to the vibrant city life of Charleston, the leisurely pace of the Lowcountry, or the adventure-filled Upstate, South Carolina offers a wealth of opportunities for investors looking to enter the short-term rental space. Let’s discover the charm and potential of investing in South Carolina’s diverse and welcoming communities.
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1. Charleston, South Carolina
Charleston, SC, known for its rich history, well-preserved architecture, and vibrant culinary scene, is a top coastal destination in the southern United States.
Charleston has seen a notable increase in home values by 5.00%, with the average price reaching $350,000. With an ADR of $250.00 and an occupancy rate of 60%, the annual revenue is $54,750 from 2,000 active rentals. The gross yield is 10.86%, and the cap rate is 6.00%.
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2. Myrtle Beach, South Carolina
Myrtle Beach, SC, known for its wide sandy beaches and vibrant entertainment options, is a popular destination for families and tourists seeking a lively beach town experience.
Myrtle Beach has seen a moderate increase in home values, with the average price now at $300,000. The market thrives with an ADR of $225.00 and an occupancy rate of 55%, translating to an annual revenue of $45,000 from 1,500 active rentals. The gross yield here is 9.50%, with a cap rate of 5.50%.
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3. Hilton Head Island, South Carolina
Hilton Head Island, SC, known for its golf courses, upscale resorts, and beautiful beaches, attracts a high-end clientele seeking luxury and relaxation.
Hilton Head Island has seen a notable increase in home values, with the average price now at $500,000. The market shows promise with an ADR of $350.00 and an occupancy rate of 50%, generating annual revenues of $65,000 from 2,000 active rentals. The gross yield stands at 8.70%, with a cap rate of 4.50%.
For more insights into Hilton Head Island as a rental market, explore Chalet Intel.
4. Greenville, South Carolina
Greenville, SC, known for its revitalized downtown and vibrant arts scene, is a dynamic city for short-term rentals.
Greenville has seen a stable increase in home values, with the average price now at $275,000. The market shows promise with an ADR of $180.00 and an occupancy rate of 55%, generating annual revenues of $35,000 from 1,200 active rentals. The gross yield stands at 8.40%, with a cap rate of 4.20%.
To delve deeper into Greenville’s investment potential, check out Chalet Intel.
5. Columbia, South Carolina
Columbia, SC, the state capital, offers a mix of historical sites, cultural attractions, and outdoor activities, making it a popular destination for tourists.
Columbia has seen a stable increase in home values, with the average price now at $250,000. The market shows promise with an ADR of $170.00 and an occupancy rate of 55%, generating annual revenues of $33,000 from 1,000 active rentals. The gross yield stands at 8.00%, with a cap rate of 4.00%.
For more comprehensive insights into Columbia as a rental market, explore Chalet Intel.
6. Spartanburg, South Carolina
Spartanburg, SC, known for its rich history and vibrant community, offers a mix of cultural attractions and outdoor activities.
Spartanburg has seen a stable increase in home values, with the average price now at $225,000. The market shows promise with an ADR of $155.00 and an occupancy rate of 55%, generating annual revenues of $30,000 from 900 active rentals. The gross yield stands at 7.90%, with a cap rate of 3.90%.
For more comprehensive insights into Spartanburg as a rental market, explore Chalet Intel.
Each of these markets in South Carolina offers unique opportunities for short-term rental investors, combining strong financial metrics with appealing tourist attractions. For a comprehensive overview, including detailed analyses, calculators, and regulation insights, make sure to explore our latest tool, Chalet Intel.
