Last updated: February 2025
Florida, known for its beautiful beaches and warm climate, offers excellent opportunities for short-term rental investors. From vibrant cities to scenic coastal destinations, these markets provide strong investment potential.
Our latest tool, Chalet Intel, provides comprehensive insights and strategies tailored to investors at all experience levels. It includes a calculator, regulation overview, and much more for each market discussed. Links will be provided for each market, allowing you to conduct a more detailed analysis on your own.
1. Panama City Beach, Florida
Panama City Beach, FL, is a popular destination for its stunning white-sand beaches and vibrant nightlife.
Panama City Beach has experienced a moderate increase in home values, with the average price now at $350,000. This market thrives with an ADR of $250.00 and an occupancy rate of 60%, translating to an annual revenue of $54,750 from 2,500 active rentals. The gross yield here is 10.70%, with a cap rate of 6.00%.
Discover more about investing in Panama City Beach through Chalet Intel. It includes a calculator, regulation overview, and much more.
2. Daytona Beach, Florida
Daytona Beach, FL, is famous for its hard-packed sands that are perfect for driving and its annual Daytona 500 NASCAR race.
Daytona Beach has seen a slight increase in home values, with the average price now at $300,000. The market shows promise with an ADR of $225.00 and an occupancy rate of 55%, generating annual revenues of $49,875 from 2,000 active rentals. The gross yield stands at 9.80%, with a cap rate of 5.50%.
To delve deeper into Daytona Beach’s investment potential, check out Chalet Intel.
Top 15 STR Markets for 2025 – Where to Invest Next
Airbnb Rental Markets Set to Outperform in 2025
Download our comprehensive guide to learn:
- 📊 Which STR markets are set to outperform in 2025 based on revenue growth, occupancy trends, and supply shifts.
- 🏡 Where home prices are still affordable while generating high rental income.
- 📈 How to identify markets with strong appreciation potential for both short-term cash flow and long-term gains.
- ⚖ Which cities have the best (and worst) STR regulations—so you don’t get caught off guard.
- 🔎 The demand trends driving guest bookings and what amenities maximize revenue in each market.
3. Fort Lauderdale, Florida
Fort Lauderdale, FL, known for its boating canals and stunning beaches, is a popular destination for tourists seeking luxury and relaxation.
Fort Lauderdale has seen a notable increase in home values, with the average price now at $400,000. The market thrives with an ADR of $300.00 and an occupancy rate of 50%, leading to an annual revenue of $55,000 from 3,000 active rentals. The gross yield here is 9.50%, with a cap rate of 5.00%.
For more insights into Fort Lauderdale as a rental market, explore Chalet Intel.
4. Miami Beach, Florida
Miami Beach, FL, known for its glamorous nightlife, art deco architecture, and beautiful beaches, is a top destination for luxury travelers.
Miami Beach has seen a stable increase in home values, with the average price now at $450,000. The market shows promise with an ADR of $325.00 and an occupancy rate of 55%, generating annual revenues of $59,850 from 2,500 active rentals. The gross yield stands at 9.00%, with a cap rate of 4.50%.
Discover more about investing in Miami Beach through Chalet Intel.
5. Fort Myers, Florida
Fort Myers, FL, known for its historical estates and beautiful waterfront views, is a popular destination for retirees and tourists alike.
Fort Myers has seen a notable increase in home values, with the average price now at $350,000. The market thrives with an ADR of $250.00 and an occupancy rate of 50%, leading to an annual revenue of $43,800 from 2,000 active rentals. The gross yield here is 8.80%, with a cap rate of 4.00%.
For more insights into Fort Myers as a rental market, explore Chalet Intel.
6. Destin, Florida
Destin, FL, known for its white sandy beaches and emerald green waters, is a popular destination for family vacations and fishing trips.
Destin has seen a stable increase in home values, with the average price now at $400,000. The market shows promise with an ADR of $300.00 and an occupancy rate of 55%, generating annual revenues of $45,000 from 1,500 active rentals. The gross yield stands at 8.50%, with a cap rate of 3.50%.
Discover more about investing in Destin through Chalet Intel. It includes a calculator, regulation overview, and much more.
